Did You Know?

Acquiring a new customer can cost 5x more than retaining an existing customer.  

Because of this, focusing on selling-up to existing clients is always your best first move to increase profitability. But what’s the best way to ensure your clients are here to stay? Insert the Managed Service Agreement.

Locking down an existing client with a Managed Service Agreement can increase profitability on that client by as much 50% or more.

Join Axcient VP of MSP Best Practices, Tom Watson, and Piers Mummery of Venator for Episode 22 of MSP Ignition! to learn a process to identify and assess clients most suited to manage services. During this episode, we’ll cover:

  • Identifying client types by length and type of business relationship, profitability and loyalty.
  • Knowing what information to gather about the client including past invoices, RMM and PSA reports.
  • How to set the stage with the client long before the managed services pitch.

The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. Where are you going to spend your energy?

MSP Ignition! Episode 22
Wednesday, April 17th 
11am MST | 1pm EST